Social Media Marketing
Organic and Paid
What Is Social
Media Marketing ?
What It Is: Social Media Marketing involves promoting a brand on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, through organic (non-paid) content and paid advertising. Organic focuses on building a community and engagement, while paid advertising amplifies reach and conversions.
Success in 2025’s social media landscape requires embracing AI as a strategic multiplier while maintaining the human elements that drive genuine connection. Organizations that master this balance—leveraging AI for efficiency and insights while preserving authentic brand storytelling—will dominate their respective markets.
The question isn’t whether to adopt AI in your social media strategy; it’s how quickly you can integrate these capabilities while maintaining the authentic relationships that remain at the heart of effective social media marketing.
Key Features
Organic
Posting content (posts, stories, videos) to engage followers, build brand loyalty, and drive interaction.
Paid
Ads like carousel ads, video ads, or sponsored posts with targeting options (age, interests, location, etc.)
Engagement Tools
Comments, likes, shares, polls, and direct messaging foster two-way communication.
Analytics
Platforms provide insights into reach, engagement, and ad performance.
Why It’s Important?
Massive Reach
Billions of users are active on social media, offering access to diverse audiences.
Brand Awareness
Organic content builds trust and personality, while paid ads expand visibility to new audiences.
Engagement
Direct interaction with customers strengthens relationships and fosters loyalty.
Cost-Effective
Organic is free, and paid ads allow flexible budgets with high targeting precision.
Example
A fitness brand posts workout tips on Instagram (organic) to engage followers and runs paid ads targeting fitness enthusiasts, driving sign-ups for their app.