We have pulled together a list of acronyms used in marketing in 2025, lots of scope for the list getting bigger, but we think we have covered most of them:
General Marketing & Strategy:
- AIDA: Attention, Interest, Desire, Action (a common model for describing the stages of a sales process).
- ABM: Account-Based Marketing.
- BANT: Budget, Authority, Need, Timeline (used in sales to qualify leads).
- B2B: Business-to-Business (selling to other businesses).
- B2C: Business-to-Consumer (selling directly to consumers).
- BOFU: Bottom of the Funnel (the stage where a potential customer is ready to make a purchase).
- BR: Bounce Rate (the percentage of visitors who leave a website after viewing only one page).
- CAC: Customer Acquisition Cost.
- CLV (or LTV): Customer Lifetime Value.
- CMS: Content Management System.
- CPM: Cost Per Thousand (impressions).
- CRM: Customer Relationship Management.
- CRO: Conversion Rate Optimization.
- CTA: Call To Action.
- CX: Customer Experience.
- GTM: Go-To-Market (strategy).
- KPI: Key Performance Indicator.
- MQL: Marketing Qualified Lead.
- NBA: Next Best Action.
- NPS: Net Promoter Score.
- ROI: Return on Investment.
- SOV: Share of Voice.
- TOFU: Top of the Funnel (the initial stage of the marketing funnel).
- UGC: User-Generated Content.
- UVP: Unique Value Proposition.
- UX: User Experience.
- YoY: Year-on-Year.
Search Engine Marketing & Optimization:
- CPC: Cost Per Click.
- CPA: Cost Per Acquisition (or Cost Per Action).
- CPL: Cost Per Lead.
- CTR: Click Through Rate.
- PPC: Pay Per Click.
- PR: Page Rank.
- QS: Quality Score.
- SEM: Search Engine Marketing.
- SEO: Search Engine Optimization.
- SERP: Search Engine Results Page.
Social Media Marketing:
- API: Application Programming Interface.
- DAU: Daily Active Users.
- SMM: Social Media Marketing.
Other:
- API: Application Programming Interface.
- ARPU: Average Revenue Per User.
- eCPM: Effective Cost Per Mille (or thousand impressions).
- IP Address: Internet Protocol Address.
- MRR: Monthly Recurring Revenue.
- N/A: Not Applicable.
- SaaS: Software as a Service.
- SKU: Stock Keeping Unit.
- URL: Uniform Resource Locator.
- VTC: View Through Clic